Augmented reality and ecology. Myth or reality ?

Viewing the product in augmented reality allows you to preview the object before you buy it. The customer can also place a piece of furniture, a decoration or even try a pair of shoes directly on his feet thanks to this technology.

Positive impact for the environment is to avoid unnecessary travel and purchases in furniture, decoration, clothing, cosmetics or even glasses.

Positive impact:

– Less customer’s moves

– Less returns of products purchased online because they are not what the customer wanted.

– Packaging reduction

In fact, packaging is a way of communicating with the customer and showing the brand universe. Storing product information can be done on a simple QR code that provides access to interactive and easy to understand information. The use of augmented reality and QR codes make it possible to limit packaging and therefore waste.

Augmented reality can help industry as well.

Creating a prototype and testing it takes a tremendous amount of time and is expensive.

Ford uses augmented reality when designing its vehicles, which cuts design time from several months to just 20 hours. A considerable saving in material and time for the planet.

The construction of a building requires a lot of resources. A mistake in the design can lead to demolition and reconstruction. In order to avoid this, augmented reality makes it possible to visualize and supervise the construction. If the slightest error is detected, it can be corrected in advance.

Myth ou reality ? 

Augmented reality is still a young technology. We must wait to concretely analyze the long-term impact. To date, we cannot deny a reduction in the consumption of energy, materials, transport and waste, but is this sufficient to be carbon negative?

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